Do things that don't scale

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In his insightful essay "Do Things That Don't Scale," Paul Graham emphasizes the importance of engaging in activities that may seem inefficient at first but are crucial for the foundational growth of startups. He argues that early-stage companies should focus on building strong relationships with their first customers, often requiring personal outreach and tailored service. By dedicating time to these non-scalable efforts, entrepreneurs can gather invaluable feedback, refine their products, and create loyal advocates. Graham illustrates that these intimate interactions not only foster trust but also provide deep insights into customer needs and preferences. He encourages founders to embrace these activities as a way to establish a strong market fit and momentum. Ultimately, the lessons learned from "doing things that don't scale" can pave the way for more significant, scalable growth in the future. In the competitive startup world, these seemingly small, personal investments can yield exponential returns.